Gambling continues to be one of the most popular forms of entertainment, enjoyed by millions of people. With increasing regulation impacting on operators and players it is critical that balanced and informed opinions are available to those who choose this as a form of leisure.
The ‘Responsible Gaming Group’ will create destinations to offer the very best advice to players to help them continue to play responsibly whilst at the same time supporting the operators by showcasing the tools and resources that they provide for their customers to manage their gambling activities in a sustainable manner.
Our strategy, focused on four core areas is underpinned by a desire to create an ethical and sustainable business that helps to deliver the following.
Across all our platforms we are ideally positioned to support the industry with balanced opinion and informative content, that is dedicated to creating a more educated audience of players committed to responsible behaviours.
As sports enthusiasts who like a bet, we are proud of our industry focus. Our team is employed to ensure that we can credibly comment on it without the need for any influence from elsewhere. We have consultancy relationships with operators that has no influence on our approach to how we ourselves execute our strategy.
We have brands dedicated to the different stakeholders in the process. Bet Responsible facing the industry, Punters Blogs facing the players and Play Responsible facing our partners. Each of them underpinned with the core messages of being player led and industry focused to help shape future behaviour.
We have a team of individuals who are all dedicated to watching sport and enjoy betting. They each bring a unique talent to the organisation that enables us to deliver content and education to groups and individuals of all types to ensure the very best learning experiences.
Our business has a wealth of experience from working within the gaming industry across many different operators in multiple territories. Understanding the wider aspects of how the industry functions allow us to comment with authority and a balanced opinion benefitting players and those who operate within.