Our Brands

Across our platforms our group is focused on the provision of content dedicated to the industry, players and to our partnerships.


Our ‘BettorMind’ brand inspires key behaviours which help bettors to understand their personalised betting journey and improve their participation as a form of entertainment.

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Play Responsible

Helping operators and sporting partners of the industry to build trust and embed this as a cornerstone value within their organisations. Betting is a form of entertainment enjoyed by millions and the positive contributions made to society and to sport have a huge impact. Protecting these relationships is important and doing so in a way that enables all to take responsibility for the communication to players is where we will add significant value. Our goal is to ensure that sport and the betting industry can work together and co-exist in a peaceful way and continue to make positive contributions to the lives and communities of their audience.

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